Beyond Horizons...

Have you ever heard words like 'Idiot-proof', 'fool-proof'?  These are pretty common if you are in Product building, Software making, UI Design or anything to do with someone using what you've made. I never liked these terms. Not that I believed users are not idiots, but I believe we all are idiots and it is not fair  to call only users as idiots. So whenever I build apps, I like to think that I am building apps for a Fish . Why Fish? Have you seen fish in water? Its a treat to eyes and to your soul. They flow. They make you feel being in water, swimming the way they are swimming is the only way of being. Natural and Obvious.  It keeps you grounded while you make #product #design for any set of users thinking fish in mind. You tend to think in terms of flows. natural flows for your users. Using, navigating and taking actions using your app should be as easy and trouble-free as fish in the water.  I am not claiming all the apps I are perfect and liked equally by ...

Meaning of Weasel Words as per dictionary is,  "Words that are intentionally ambiguous or misleading" Over the weekend, I came across two things that lead me to read and then write about weasel words. One, Some frustrated professional asking on how to spot genuine claims, genuine content in personal marketing that goes about everywhere blogs, LinkedIn. Second, a book I came across 'The 4 Hour Body' By Tim Ferris. This book is an epitome of personal marketing.  I admire Tim Ferris, his drive for following his interests is amazing. Though I found this book way too fabricated. Right from all the clickbait taglines on what will you learn in less than 30 minutes. One of the line says, 'How to sleep for 2 hours and still feel rested' He has produced evidence for ALL his claims. There are numbers, cases, examples of other humans. But here are few things to note and search/ponder over before you blindly accept anything from this book(or for that matter any other healt...